Pieter Claeys
Creative Director

→  SpreadBeats
→  Dreamcaster 
→  Blindmeters
→  Drops of Hope
→  Are You PressWorthy 
→  The Language of Bedwetting
→  Sobercoins
→  Video Call Art
→  Behind The Numbers
→  Tree Correspondents
→  Helpy Hour
→  Come Defrost With Me
→  RockSeeds
→  Letters to Mr. Ailey
→  Focus Lines
→  Happy Ending
→  The Billable Salestalk
→  Probably TEDx
→ Think it, Pitch it
→  Belgian Break
→  FaceTouchers
→  Bad News, Good News
→  Dare To Doubt
→  Beautiful Bins
→  Farmers For Farmers
→  Think in Color
→  Great Beer Travels
→  Dealerbot


 
About
Things I learned
Awards
Resume
Jury duty
Selected Press

AGENCY: MCCANN NY
ROLE: CREATIVE DIRECTOR

Children with autism are significantly more affected by bedwetting. Yet for many, communicating about it is difficult or even impossible, creating frustration, shame, and missed care. In partnership with the American Autism Society and leading language specialists, Goodnites created the first complete bedwetting vocabulary designed specifically for AAC (Augmentative and Alternative Communication) devices. A system children already use, now expanded to help them express needs, emotions, and experiences around nighttime
 accidents.