AGENCY: MCCANN NY
ROLE: CREATIVE DIRECTOR
Children with autism are significantly more affected by bedwetting. Yet for many, communicating about it is difficult or even impossible, creating frustration, shame, and missed care. The American Autism Society and leading language specialists created the first complete bedwetting vocabulary designed specifically for AAC (Augmentative and Alternative Communication) devices. A system children already use, now expanded to help them express needs, emotions, and experiences around nighttime accidents.
CORE TEAM MCCANN NY
Global CCO: Andres Ordoñez
Global Creative Partner: Danilo Boer
Chief Creative Officer: Britt Nolan
Global Executive Producer: John Bleeden
ECD: Marcelo Nogueira
CD: Roxane Schneider & Pieter Claeys
ACD: Bec Matlioski & Andrea Raia
Senior Art Director: Kate Degen
Senior Copywriter: Sandi Spino
Executive Producer: Dan Roversi
Designer: Vitor Favero
Sr. Producer: Frances Edwards
2026 | Cannes Lions | Digital Craft | Gold
2026 | Cannes Lions | Digital Craft | Shortlist
2026 | Cannes Lions | Design | Shortlist