Pieter Claeys
Creative Director
Copywriter

→  SpreadBeats
→  Dreamcaster 
→  Are You PressWorthy 
→  Blindmeters
→  Sobercoins
→  Video Call Art
→  Behind The Numbers
→  Helpy Hour
→  Come Defrost With Me
→  RockSeeds
→  Focus Lines
→  Happy Ending
→  The Billable Salestalk
→  Great Beer Travels
→  Probably TEDx
→ Think it, Pitch it
→  Belgian Break
→  FaceTouchers
→  Bad News, Good News
→  Farmers For Farmers
→  Think In Color
→  Dealerbot
→  Dare To Doubt
→  Beautiful Bins

 
About
Awards
Resume
Jury duty

This is a passion project for N.E.W.S., an iconic techno label from Belgium.

It ended up getting a shortlist at D&AD. 



The covid years were hard for the music industry. 

But bad times are fertile ground for new art. 

Iconic record label N.E.W.S. released a limited edition vinyl record made of newspapers full of bad news. 

A vinyl record that served as the soundtrack to the liberation.

The cover picture was taken by Stig De Block.
The typography was made by renowned artist Tom Volkaert. 
Different Belgian music artists contributed to the album.

AGENCY: MUTANT
ROLE: SENIOR COPYWRITER

2022 | D&AD | Graphic Design - Records | Shortlist
2022 | Creative Belgium | Design | Gold









Here’s the case study.