More then 50% of self-employed in Belgium don’t have their income well enough insured. 
They realize this, but often don’t find the time to talk with their financial advisor, 
because they prefer to invest their time in their business and their clients. 

So Delta Lloyd made it possible to bill them for the time they spent talking to them.

AGENCY: FAMOUSGREY
ROLE: SENIOR COPYWRITER

2015 | Cannes Lions | Direct | Shortlist


Independents could even bill the time they spent reading the print ads and the DM: