To celebrate 170 years of Carlsberg, we revived Carlsberg’s founder to give a TED-talk.
Because "Probably" is not just a hollow marketing slogan, it's a mindset for business and life.
To build anticipation, we made a film touching on key moments in his life:
Editor's pick on Adage, Adweek, Campaign, Shots and Adsoftheworld.com to name a few.
AGENCY: HAPPINESS BRUSSELS
ROLE: SENIOR COPYWRITER
2018 | Cannes Lions | Brand Experience | Shortlist
2018 | Cannes Lions | Brand Experience | Shortlist
2018 | Cannes Lions | Media | Shortlist
2018 | Cannes Lions | Entertainment | Shortlist
2018 | Cannes Lions | PR | Shortlist
2018 | Adweek ARC awards winner – Best use of live events
2018 | Merit Awards – Campaign of the year
2017 |Cristal Festival Gold - PR
2017 | Eurobest Bronze – Media
2017 | Eurobest Bronze – Promo&Activation
2017 | Eurobest Bronze – Promo&Activation
2017 | Eurobest Finalist – Media
2017 | Eurobest Finalist – PR
2017 | Eurobest Finalist – Outdoor
2017 | Eurobest Finalist – Film
2017 | Epica Silver – Native Advertising
2017 | Epica Silver – Native Advertising
2017 | Epica Bronze – Events
2017 | Mixx Awards Silver - Integrated Campaign
2017 | True Awards Denmark Gold - Editing
2017 | True Awards Denmark Gold - Soundtrack
2017 | True Awards Denmark Silver - Direction
2018 | Creative Belgium Gold – Film Craft
2018 | Creative Belgium Silver – Outdoor
2018 | Creative Belgium Bronze – Direct
2018 | Creative Belgium Bronze – Online Film
2018 | Creative Belgium Bronze – Integrated
2018 | Creative Belgium Finalist – Brand experience & Activation
2018 | Creative Belgium Finalist – PR
2018 | Clio Finalist - PR
2018 | John Caples Gold – Radical New Strategy
2018 | John Caples Silver – Ambient/Guerilla/Outdoor
2018 | Best of Activation Bronze – Event marketing
2018 | Best of Activation Finalist – Integrated Communication
2018 | Best of Activation Finalist – Brand Building
2018 | Best of Activation Finalist – Creative
2018 | One Show Finalist – Moving Image Craft – Editing Single
2018 | One Show Finalist – Moving Image Craft Editing – Cinematography Single
2018 | One Show Finalist – PR Brand Voice
2018 | One Show Finalist – PR Innovation in PR
2018 | FAB awards Gold – Experiential & Best Use of Media
2018 | FAB awards Silver – Experiential & Best Use of Media
This is the case study:
Here’s a making of