My team partner Roxane and I got an amazing briefing from Spotify Advertising.
We had a crazy idea.
We coded a 4 minute music video in Excel, using built-in Excel functionalities like Conditional Formatting, graphs and Unicode.
We navigated company firewalls, synced the track to the visuals, jumped through legal hoops and compressed the entire music video into a single 10MB Excel file.
This project was a true rollercoaster and we couldn’t have done it without our amazing partners:
Thank you to Uncharted Limbo Collective and Colossal.Film for embarking on this year-long journey with us.
Here’s a tech video explaining how we pulled it off:
AGENCY: FCB NY
ROLE: ASSOCIATE CREATIVE DIRECTOR
2024 | Cannes Lions | Titanium | Shortlist
2024 | Cannes Lions | Digital Craft | Grand Prix
2024 | Cannes Lions | Digital Craft | Gold
2024 | Cannes Lions | Direct | Gold
2024 | Cannes Lions | Direct | Silver
2024 | Cannes Lions | B2B | Silver
2024 | Cannes Lions | Entertainment Lions for Music | Silver
2024 | Cannes Lions | B2B | Bronze
2024 | Cannes Lions | Digital Craft | Bronze
2024 | Cannes Lions | Creative Data | Bronze
2024 | Cannes Lions | 8x Shortlist
2024 | LIA Awards | B2B | Grand Prix
2024 | LIA Awards | B2B | Gold
2024 | LIA Awards | B2B | Gold
2024 | LIA Awards | Branded Entertainment | Gold
2024 | LIA Awards | Creative Data | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Digital | Gold
2024 | LIA Awards | Digital | Silver
2024 | LIA Awards | Design | Silver
2024 | LIA Awards | Non-Traditional | Bronze
2024 | LIA Awards | Ambient&Activation | Bronze
2024 | Ciclope Festival | Innovation | Grand Prix
2024 | Ciclope Festival | Innovation | Gold
2024 | Drum Awards | Design | Grand Prix
2024 | Drum Awards | Design | Gold
2024 | Drum Awards | Digital | President's Award
2024 | Drum Awards | Digital | Gold
2024 | Drum Awards | Content | Gold
2024 | Drum Awards | B2B | Silver
2024 | Drum Awards | Advertising | Bronze
Every spreadsheet contained a real media plan and financial information. Feel free to
contact me and I’ll send you a safe-to-share version.
The video below shows a screenrecord of the whole experience.
Minds were blown.
Every salesperson from Spotify could create a bespoke and personalized version for every media planner.
The whole music video was made using built-in Excel functions.
If you really want to geek out, here are some supplemental boards about all the different visual techniques we used: