A 4-minute music video for John Summit’s ‘Shiver’, coded and experienced entirely in a single 10 MB Excel file.
Spotify Advertising x FCB NY x x John Summit x Uncharted Limbo Collective x Colossal.Film x Bogota
Watch the case study:
Watch the tech video:
AGENCY: FCB NY
ROLE: CONCEPT, CREATIVE DIRECTOR
Most-awarded campaign of 2024-2025
20 best campaigns of 2024 by Adweek
5 best B2B campaigns of 2024 by AdAge
7 best music campaigns of 2024 by Adage
Every spreadsheet contained a functioning media plan and financial information. Feel free to
contact me for a safe-to-share version.
The video below shows a screenrecord of the experience.
Flashing images ahead.
Minds were blown.
Every salesperson from Spotify could create a bespoke and personalized version for every media planner.
The whole music video was made using built-in Excel functions.
If you really want to geek out, here are some supplemental boards about all the different visual techniques we used:
2024 | Cannes Lions | Titanium | Shortlist
2024 | Cannes Lions | Digital Craft | Grand Prix
2024 | Cannes Lions | Digital Craft | Gold
2024 | Cannes Lions | Direct | Gold
2024 | Cannes Lions | Direct | Silver
2024 | Cannes Lions | B2B | Silver
2024 | Cannes Lions | Entertainment Lions for Music | Silver
2024 | Cannes Lions | B2B | Bronze
2024 | Cannes Lions | Digital Craft | Bronze
2024 | Cannes Lions | Creative Data | Bronze
2024 | Cannes Lions | 8x Shortlist
2024 | LIA Awards | B2B | Grand Prix
2024 | LIA Awards | B2B | Gold
2024 | LIA Awards | B2B | Gold
2024 | LIA Awards | Branded Entertainment | Gold
2024 | LIA Awards | Creative Data | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Direct | Gold
2024 | LIA Awards | Digital | Gold
2024 | LIA Awards | Digital | Silver
2024 | LIA Awards | Design | Silver
2024 | LIA Awards | Non-Traditional | Bronze
2024 | LIA Awards | Ambient&Activation | Bronze
2024 | Ciclope Festival | Innovation | Grand Prix
2024 | Ciclope Festival | Innovation | Gold
2024 | Drum Awards | Design | Grand Prix
2024 | Drum Awards | Design | Gold
2024 | Drum Awards | Digital | President's Award
2024 | Drum Awards | Digital | Gold
2024 | Drum Awards | Content | Gold
2024 | Drum Awards | B2B | Silver
2024 | Drum Awards | Advertising | Bronze
2025 | Clio Music | Branded Content | Grand Prix
2025 | Clio Music | Use of Music in Advertising | Silver
2025 | Clio Music | Branded Content | Silver
2025 | Adage Creativity Awards | Craft of the Year - Tech | Winner
2025 | Clio | Creative Use of Data | Grand Clio
2025 | Clio | Design | Grand Clio
2025 | Clio | Design Craft | Grand Clio
2025 | Clio | Direct | Grand Clio
2025 | Clio | Branded Entertainment | Gold
2025 | Clio | Branded Entertainment | Gold
2025 | Clio | Digital/Mobile | Gold
2025 | Clio | Film Craft | Gold
2025 | Clio | Digital/Mobile & Social Media Craft | Gold
2025 | Clio | Media | Gold
2025 | Clio | Design Craft | Silver
2025 | Clio | Experience&Activation | Silver
2025 | Clio | Branded Entertainment | Bronze
2025 | Clio | Film Craft | Bronze
2025 | Clio | Creative Use of Data | Bronze
2025 | Clio | Innovation | Bronze
2025 | Clio | 5 x shortlist
2025 | ADC Awards | Black Cube | Best of Show
2025 | ADC Awards | Advertising | Best of Discipline
2025 | ADC Awards | Interactive | Best of Discipline
2025 | ADC Awards | Experiential Design | Best of Discipline
2025 | ADC Awards | Illustration | Gold
2025 | ADC Awards | Advertising | Gold
2025 | ADC Awards | Interactive | Gold
2025 | ADC Awards | Interactive | Gold
2025 | ADC Awards | Interactive | Gold
2025 | ADC Awards | Motion&Film Craft | Gold
2025 | ADC Awards | Advertising | Gold
2025 | ADC Awards | Experiential Design | Gold
2025 | ADC Awards | Motion&Film Craft | Silver
2025 | ADC Awards | Illustration | Silver
2025 | ADC Awards | Interactive | Silver
2025 | ADC Awards | Advertising | Silver
2025 | ADC Awards | Motion&Film Craft | Bronze
2025 | ADC Awards | Motion&Film Craft | Bronze
2025 | ADC Awards | Experiential Design | Bronze
2025 | ADC Awards | Advertising | Bronze
2025 | ADC Awards | Interactive | Merit
2025 | One Show | Best of Show | Best of Show
2025 | One Show | Direct | Best of Discipline
2025 | One Show | Moving Image Craft & Production | Best of Discipline
2025 | One Show | Branded Content & Entertainment | Best of Discipline
2025 | One Show | Creative Use of Data | Best of Discipline
2025 | One Show | Interactive, Online & Mobile | Gold
2025 | One Show | Interactive, Online & Mobile | Gold
2025 | One Show | Interactive, Online & Mobile | Gold
2025 | One Show | Interactive, Online & Mobile | Gold
2025 | One Show | Interactive, Online & Mobile | Gold
2025 | One Show | Design | Gold
2025 | One Show | Design | Gold
2025 | One Show | Design | Gold
2025 | One Show | Design | Gold
2025 | One Show | Design | Gold
2025 | One Show | Direct Marketing | Gold
2025 | One Show | Direct Marketing | Gold
2025 | One Show | Direct Marketing | Gold
2025 | One Show | Branded Entertainment | Gold
2025 | One Show | Branded Entertainment | Gold
2025 | One Show | Creative Use of Data | Gold
2025 | One Show | Creative Use of Data | Gold
2025 | One Show | Music & Sound Craft | Gold
2025 | One Show | Music & Sound Craft | Gold
2025 | One Show | Moving Image Craft & Production | Gold
2025 | One Show | Moving Image Craft & Production | Gold
2025 | One Show | Public Relations | Gold
2025 | One Show | Public Relations | Gold
2025 | One Show | Experiential & Immersive | Gold
2025 | One Show | Experiential & Immersive | Gold
2025 | One Show | Radio & Audio first | Gold
2025 | One Show | Film & Video | Gold
2025 | One Show | Creative Use of Technology | Gold
2025 | One Show | Direct Marketing | Silver
2025 | One Show | Direct Marketing | Silver
2025 | One Show | Film & Video | Silver
2025 | One Show | Film & Video | Silver
2025 | One Show | Radio & Audio first | Silver
2025 | One Show | Moving Image Craft & Production | Silver
2025 | One Show | Public Relations | Silver
2025 | One Show | Creative Use of Data | Silver
2025 | One Show | Experiential & Immersive | Silver
2025 | One Show | Design | Silver
2025 | One Show | Creative Use of Technology | Bronze
2025 | One Show | Creative Use of Technology | Bronze
2025 | One Show | Creative Use of Technology | Bronze
2025 | One Show | Creative Use of Data | Bronze
2025 | One Show | Radio & Audio first | Bronze
2025 | One Show | 9 x Merit
2025 | D&AD | Digital Design | Black Pencil
2025 | D&AD | Illustration | Yellow Pencil
2025 | D&AD | Art Direction | Yellow Pencil
2025 | D&AD | Media | Yellow Pencil
2025 | D&AD | Direct | Graphite Pencil
2025 | D&AD | Direct | Graphite Pencil
2025 | D&AD | Animation | Graphite Pencil
2025 | D&AD | Art Direction | Graphite Pencil
2025 | D&AD | Art Direction | Graphite Pencil
2025 | D&AD | Digital Design | Graphite Pencil
2025 | D&AD | Illustration | Graphite Pencil
2025 | D&AD | Production Design | Graphite Pencil
2025 | D&AD | Digital Design | Wood Pencil
2025 | D&AD | Entertainment | Wood Pencil
2025 | D&AD | PR | Wood Pencil
2025 | D&AD | Visual Effects | Wood Pencil
2025 | D&AD | 4 x shortlist
2025 | Effie Awards | Services B2B | Gold
2025 | Effie Awards | Media Innovation | Gold
2025 | Effie Awards | Small Budgets | Silver
2025 | Effie Awards | Media Idea | Bronze