Handing out free drinks to get young people to drink less. A subversive solution to a global issue. 
Sobercoins was covered by all national media in Belgium as well as international news outlets like the BBC
Sobercoins was also included in the 'People fixing the world' podcast

AGENCY: HAPPINESS BRUSSELS
ROLE: SENIOR COPYWRITER

2023 | Cannes Lions | Health | Bronze
2023 | D&AD | PR | Shortlist
2023 | One Show | Health | Merit
2023 | Eurobest | Health | Shortlist