Hi, I’m Pieter. But I’ve made peace with Peter.
I’m a Creative Director at FCB NY.
I was born in Belgium; the country of waffles, surrealism and consistent World Cup heartbreak.
I consider myself lucky to make a living coming up with ideas, and I enjoy the hustle of making them happen.
Yes, it’s advertising. No one asked for it. So we might as well do our best to make it good, or even great if we’re lucky.
I believe agencies should do their best work for their biggest brands. That’s the real challenge of our job, and the most rewarding one.
Career highlights include a Black Pencil at D&AD, One Show Best of Show, a Sports Emmy and back-to-back Grand Prix at Cannes Lions.
My work has been covered by The NY Times, BBC, Forbes, Washington Post, Fox News, Hypebeast and NBC,
and was added twice to the permanent collection of MoMa (Museum of Modern Art).
I’ve been working with my team partner Roxane for most of my career.
Get in touch with me via LinkedIn.