Pieter_Claeys  
GroupCreativeDirector/CW



 →  SpreadBeats
→  Dreamcaster
→  Blindmeters
→  Are You PressWorthy
→  The Language of Bedwetting
→  Drops of Hope
→  School of Football
→  The Unbreakable Twin
→  Sobercoins
→  Tree Correspondents
→  Forests Without Names
→  Video Call Art
→  Behind The Numbers
→  Helpy Hour
→  Come Defrost With Me
→  RockSeeds
→  Letters to Mr. Ailey
→  Focus Lines
→  Happy Ending
→  The Billable Salestalk
→  Probably TEDx
→ Think it, Pitch it
→  Belgian Break
→  FaceTouchers
→  Bad News, Good News


→ About       
→ Awards
→ Resume
→ Selected Press
→ Jury Duty                
→ Things I had to write about






















 

Hello, hallo, bonjour



I’m Pieter. But I’ve made peace with Peter.

I'm an SVP, Group Creative Director at McCann New York, where I oversee Mastercard at McCann XBC, helping shape the next chapter of one of the world's most iconic brands.

I was born in Belgium; the country of waffles, surrealism and consistent World Cup heartbreak. 

I’m currently based in NY; the city of big dreams, tiny apartments and $19 salads. 

I believe ambitious creative work can change the trajectory of a business.

Career highlights include a Black Pencil at D&AD, One Show Best of Show, a Sports Emmy and back-to-back Grand Prix at Cannes Lions. 

My work has been covered by The NY Times, BBC, Forbes, Washington Post, Fox News, Hypebeast and NBC. 

Two projects were added to the permanent collection of Museum of Modern Art.

I’ve been working with my creative partner Roxane for most of my career.  

Together, we've built teams and ideas around one simple belief: 

The strongest work comes from teams that care as much about each other as they do about the work.

Get in touch with me via LinkedIn.


 

Selected Clients


Spotify, Michelob Ultra, Mastercard, Hyundai, Deloitte, Carlsberg, Columbia Journalism Review, Poise,
Snapchat, Pitch.com, Listerine, FDA, Budweiser, Goodnites, The Whitney, ....