Pieter Claeys
Creative Director
Copywriter

→  SpreadBeats
→  Dreamcaster 
→  Are You PressWorthy 
→  Blindmeters
→  Sobercoins
→  RockSeeds
→  Video Call Art
→  Behind The Numbers
→  Focus Lines
→  Helpy Hour
→ Think it, Pitch it
→  Happy Ending
→  Probably TEDx
→  Bad News, Good News
→  Great Beer Travels
→  Farmers For Farmers
→  The Billable Salestalk
→  Belgian Break
→  FaceTouchers
→  Think In Color
→  Come Defrost With Me
→  Dealerbot
→  Dare To Doubt
→  Beautiful Bins

 
About
Awards
Resume

We got McDonald’s to advertise bins instead of burgers. 




They actually spent the whole quarterly budget on OOH ads promoting bins. 

AGENCY: TBWA BRUSSELS
ROLE: SENIOR COPYWRITER

2023 | Creative Belgium | Outdoor | Grand Prix

Also, a few marketing people wrote articles about why a food brand that should have taste appeal 
shouldn’t stick their logo on pictures of bins. They are probably right.