Blindmeters.com is an interactive platform that shows how far you drive without looking at the road when you text behind the wheel.
AGENCY: HAPPINESS BRUSSELS
ROLE: SENIOR COPYWRITER
To launch it, we asked people to walk the exact distance they drove blind while sending their last text behind the wheel.
This is how it looked:
We created a custom-made font that stretches to the exact number of meters you miss while texting and driving.
The platform connected to their location, so each text appeared on the exact street where it was sent.
We also made this tvc and cinema ad.
Nominated Campaign of the decade in Belgium
2019 | One Show | Design | Silver
2019 | One Show | Experiential | Merit
2019 | One Show | Direct | Merit
2019 | One Show | Interactive | Merit
2019 | Cannes Lions | Digital Craft | Silver
2019 | Cannes Lions | Creative data | Bronze
2019 | Cannes Lions | Design | Bronze
2019 | D&AD | Typography | Graphite
2019 | D&AD | Digital | Wood
2019 | D&AD | Digital | Finalist
2019 | D&AD | Graphic Design | Finalist
2019 | D&AD | Digital Design | Finalist
2019 | Webby | Digital | Finalist
2019 | Webby | Technical Achievement | Honoree
2019 | NY Festivals | Digital | Grand Prix
2019 | NY Festivals | Websites | Gold
2019 | NY Festivals | Health | Silver
2019 | Epica | Public Interest | Silver
2019 | Epica | Websites | Bronze
2019 | Eurobest | Creative Data | Gold
2019 | Eurobest | Digital Craft | Silver
2019 | Eurobest | Direct | Silver
2019 | Eurobest | Digital | Bronze
2019 | Eurobest | Digital | Bronze
2019 | Eurobest | Brand Experience | Bronze
2019 | Eurobest | Design | Bronze
2019 | Eurobest | PR | Bronze
2019 | Creative Belgium | Creative Data | Grand Prix
2019 | Creative Belgium | Integrated | Gold
2019 | Creative Belgium | Direct | Gold
2019 | Creative Belgium | Digital | Gold
2019 | Creative Belgium | Brand Experience | Gold
2019 | Creative Belgium | Direct | Silver
2019 | Creative Belgium | Media | Silver
2019 | Creative Belgium | Innovative | Silver
2019 | Creative Belgium | PR | Bronze
2019 | Creative Belgium | Design | Bronze