Blindmeters.com is an online platform that visualises how many meters (or miles) you miss when texting and driving.
AGENCY: HAPPINESS BRUSSELS
ROLE: SENIOR COPYWRITER
Nominated Campaign of the decade in Belgium
2019 | One Show | Design | Silver
2019 | One Show | Experiential | Merit
2019 | One Show | Direct | Merit
2019 | One Show | Interactive | Merit
2019 | Cannes Lions | Digital Craft | Silver
2019 | Cannes Lions | Creative data | Bronze
2019 | Cannes Lions | Design | Bronze
2019 | D&AD | Typography | Graphite
2019 | D&AD | Digital | Wood
2019 | D&AD | Digital | Finalist
2019 | D&AD | Graphic Design | Finalist
2019 | D&AD | Digital Design | Finalist
2019 | Webby | Digital | Finalist
2019 | Webby | Technical Achievement | Honoree
2019 | NY Festivals | Digital | Grand Prix
2019 | NY Festivals | Websites | Gold
2019 | NY Festivals | Health | Silver
2019 | Epica | Public Interest | Silver
2019 | Epica | Websites | Bronze
2019 | Eurobest | Creative Data | Gold
2019 | Eurobest | Digital Craft | Silver
2019 | Eurobest | Direct | Silver
2019 | Eurobest | Digital | Bronze
2019 | Eurobest | Digital | Bronze
2019 | Eurobest | Brand Experience | Bronze
2019 | Eurobest | Design | Bronze
2019 | Eurobest | PR | Bronze
2019 | Creative Belgium | Creative Data | Grand Prix
2019 | Creative Belgium | Integrated | Gold
2019 | Creative Belgium | Direct | Gold
2019 | Creative Belgium | Digital | Gold
2019 | Creative Belgium | Brand Experience | Gold
2019 | Creative Belgium | Direct | Silver
2019 | Creative Belgium | Media | Silver
2019 | Creative Belgium | Innovative | Silver
2019 | Creative Belgium | PR | Bronze
2019 | Creative Belgium | Design | Bronze
We got people to walk the actual distance of the last text message they sent behind the wheel.
It looked really nice.
We created a custom-made font that stretches to the exact number of meters you miss while texting and driving.
We also made this tvc and cinema ad.
Did I already say it looked really nice?